One woman every ten minutes is diagnosed with breast cancer in the UK. That’s a terrifying stat, no?
So thinking pink for Breast Cancer Awareness isn’t just a fluffy mantra – it goes a long way to improving education about early detection, which is crucial for breast cancer treatment. The trouble is, one in five women have never checked themselves for breast cancer symptoms, according to new research by The Estée Lauder Companies, and one in seven have never seen or been shown how to check their breasts.
The importance of checking your breasts
According to TV doctor Dr Zoe Williams, self-checking at home is simple:‘There’s a real lack of confidence about checking breasts,’ she says. ‘Often I think that we are all overthinking it. It is really about getting to know your own breasts so you can identify if something is odd. Do it once a month ideally – getting your period can serve as a reminder. Have a good look from the front for changes in size, shape, a rash or lumps, then from side to side. Repeat with your hands on your head, then with your hands on the hips and your shoulders rolled forward. Next use three fingers and your palm to press the skin. Use circular movements to compress the breast tissue. Feel the nipple and all the way up to the collarbone and back down. Finally feel the side of the breast up to the armpit.’Need a gentle reminder? No problem as The Estée Lauder Companies are releasing over 650,000 new self-check leaflets on over 1,750 beauty counters in the UK and Ireland in addition to providing these with online orders.
Best breast cancer awareness beauty buys
What’s even better is that you can support Breast Cancer Awareness month by shopping your favourite beauty products. Many brands have pledged to donate proceeds to organisations that encourage breast cancer screenings, treatment, and research such as CoppaFeel!, Breast Cancer Research Foundation and Breast Cancer Now. That’s what we call painting the town pink – all with a click of the mouse…